Client Flowen
Service Art Direction; Graphic Designer; Amazon
Location Italia
The Project: Elevating the everyday Life How do you transform an everyday product into a design element that enriches the table? For the Flowen brand, I managed the Art Direction of the "Perfect for every occasion" campaign, with the goal of elevating the perception of the classic napkin and showcasing its versatility.
The Strategic and Visual Approach Instead of sticking to a basic product display, I developed a lifestyle visual narrative, specifically designed to stand out in the e-commerce market. I established a vibrant and contemporary color palette, where every set element and styling choice was meticulously crafted to convey refinement and warmth.
The Result A campaign that celebrates functional beauty. The images don't just show an object; they invite customers to imagine how a carefully curated detail—like a Flowen napkin—can add a touch of elegance to every moment of daily life.
Credits:
- Art Direction: Sergio Cardozo
- Photography: Luca Coluccia
- Model: Virginia Calò
